If you’re ranked on the #1 spot on Google, you’ll generally get 30-40% of the traffic coming to that search result page. The second spot gets about 12%, the third 10% and so on until the lowly 10th spot only gets about 1% of the traffic. What a bummer – you’re on the first page of Google, and you only get one visitor out of 100!! That would really suck if your storefront did that kind of business. Obviously, you can see why it’s important to be ranked as close to #1 as possible.
What’s a keyword or keyword phrase? That’s what someone would type in to a search engine to find your business – for example “salon in Truckee, CA” or “best restaurant in Tahoe City” etc.
So, what are some of the key factors that Google would use to rank your site?
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