Here are a few very important tips I’ve learned over the years that will help you get your website working harder for you:
1) Make it easy for customers to contact you. I see a majority of sites that don’t have the business phone, address and email on the home page. Web guests have to go to a Contact Us page, or worse, fill out a long form to get ahold of someone that can help them. Being easily accessible to your clients builds trust, is a great start to a good working relationship and tells them that you’ll be there to help solve their problems or add value to their lives. It also tells your customers that you’ll be there to support them.
2) Create a user interface that makes it easy for your visitors to find what they want. We help our Lake Tahoe Truckee area website customers map out an easy to navigate sitemap – less clicks to get what we want = more sales. Properly placed internal links can also help people easily navigate your site. Also, it’s a great idea to optimize the photo size on your site so your web pages load quickly. People are so busy these days, a delay can turn away a visitor.
3) Write interesting, valuable, funny, problem solving content regularly. A blog is a great way to achieve this (hopefully this is a good example). Also you can add to or update your pages as appropriate. This will keep people coming back to your site and ideally bookmarking your site and sharing your URL links with their friends. Encourage your site visitors to add comments or add questions. Answering frequently asked questions on your site is great for your visitors and saves you time. This blog was a result of several clients asking how to improve their website’s effectiveness.
4) You have 3-7 seconds to grab a new visitors’ attention and get them to read more … here is a homepage model including the key components for your homepage:
“call today for a free website analysis (530) 426-8404”
Please feel free to comment or ask any questions Jim@TruckeeWebDesign.com. This article was written by your local Lake Tahoe Truckee affordable website designer and we hope it is incredibly helpful and valuable to you.
Happy online marketing!