SEO stands for search engine optimization. It is the process of what it takes to get your website ranked well for the words that your clients would type into Google, Yahoo or Bing search engines to find your products and services.
The search engines’ job is to get the best, most relevant sites at the top of their search engines. When they do this successfully, we are happy with the results and use their search engines more often. The more traffic they get to their search engines, the more money they can make with pay per click ads.
How would you like to have Truckee and Lake Tahoe clients emailing you and phoning your business asking if you can help them? Would you like to sell more products on your website? If so, SEO is probably for you. In general, the site ranked on the #1 spot on Google gets 30-40% of the clicks from the search traffic. The #2 spot gets 12% and the #3 spot gets around 10%. By the bottom of the page, the 10th listing only gets 1-2% of the traffic … if you’re on the second page of google, your website is not working for you, most likely you’re working for your website.
What are the top mistakes web designers and business owners make that costs them traffic and customers?
1) They don’t know the keyword phrases their site is being optimized for, or the meta keywords, title, descriptions, headers and content aren’t populated with exact keywords consistently. Often people are optimizing for one or two word keywords that have millions of competitive sites, end up paying too much for SEO or don’t get the traffic they want.
2) Not enough focus on the client’s needs, benefits and results. What does your client need or want? What problem are you solving for your clients? Once you make it clear what’s in it for the client, then they’ll be interested in your credentials, experience and how the process works, not the other way around.
3) Contact information not on their home page or the contact page has a huge form for people to fill out in order to contact the business. Make it as easy as possible for people to contact you or to make a purchase.
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If you want to learn more about how you can reach your business goals through effective SEO, please call me for a free 1/2 hour consultation/website analysis:
Jim Kaspari (530) 426-8404.