I checked out a client’s Google rankings the other day and was surprised to see that her Lake Tahoe business website wasn’t even visible on the first page of Google!
Nowadays, it is critical for us to be seen and found easily online. Over 50 percent of the traffic comes from the first 3 spots on a search engine. In our mountain town, many businesses rely on tourists searching on their iPhones or tablet computers.
So, how do you check to see how your Lake Tahoe business website is ranked? It’s actually pretty easy. Let’s say you have a small business that sells skis in Truckee … first you would consider what your clients would type into a search engine – for example “ski shop in Truckee, CA”, then type that into the search engine and see what results come up.
Some local Truckee Lake Tahoe business websites will have several listings in a small ski town like Truckee, CA. This will depend on the search engine optimization they are doing, as well as their social media (a blog coming soon on how to do this successfully without working too hard) and their local directory listings.
If your company has 2-4 listings on the top 10 results, I’d say you’re doing fine. If not, please read on …
Here’s how you or your business website designer can dominate Tahoe’s online marketing for your local business:
1) Do an online search engine search using the business product or service term or phrase your customers would most likely use, and add Truckee, Tahoe, North Lake Tahoe, Incline Village or whatever town your business is in.
2) Look for local directory listings that come up on the first 2 or 3 pages. For example, Google Maps, Local.Yahoo.com, Yelp.com, Angieslist.com, etc…
3) Go to each of these directories (you should be able to find 8-12 easily) and scan their sites for a link for a free directory listing. Set up an account or find an existing listing for your business (you can search by your address) and add all your company information. Be sure to include pictures, videos and fill out all the fields completly. Another great tip is to vary your company description from listing to listing. And, most importantly, be sure to enter your whole domain name of your website in the listing – this will help the rankings of your actual business website.
That’s it. In some niches, I have been able to help people get several listings ranking highly within a month. If you have any questions or want me to help you with this process, feel free to contact me at Jim@TruckeeWebDesign.com or call me at (530) 426-8404.