This is a complex question. Google’s algorithm for ranking websites has over 200 variables that are weighted differently and change often. Google has over 2,000 engineers working on their artificial intelligence daily. The best way to improve your rankings is to make your website content valuable and helpful and update it often. There are also technical tricks like meta-tags and alt-tags that can help as well. Please contact us with specific questions or for help. We have helped many local Truckee, Lake Tahoe business owners get on the first page of Google in a short period of time.